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Connecting Mailchimp takes one authorization and four choices. By the end your player directory and your audience hold the same people, your groups exist as tags, and player data is sitting in audience fields you can segment on.

Take the guided tour

Find Integrations and open the Mailchimp card, in the studio.

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What you need first

  • The Admin role or above, to connect an integration.
  • A studio on the Essential plan or above.
  • A Mailchimp account with at least one audience. Create one there first if you have none.
  • Your players’ agreement to hear from you, if you are going to send anything out.

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The playbook

1

Open the Mailchimp card

Go to Integrations in the sidebar.
  • On the All tab, click the Mailchimp card.
  • Click Continue.
Setup opens as its own page.
2

Authorize Userplay

Click Continue to Mailchimp. Sign in on Mailchimp’s page and approve the connection.You land back in Userplay on the next step.
3

Pick an audience

Choose the audience to sync with, then click Use this audience.

Your Mailchimp audience

Why it is one audience, and what changing it later clears.

Player groups

The roster this audience fills once contacts start arriving.
4

Choose a direction

Pick Two-way, Push to Mailchimp, or Pull from Mailchimp, then continue.
Two-way is the one most studios want. Pick a one-way direction only when you have a reason to keep one side from changing the other.
5

Choose the fields that travel

Three groups of switches, all on. Switch off anything you would rather keep in Userplay, then continue.Continuing confirms your players agreed to hear from you.

Contact sync

All thirteen fields, their merge tags, and who wins on each.

Steam insights

Where the three Steam fields get their values.
6

Land on the Mailchimp tab

Click Go to integrations.The first sync is already running.

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How you know it worked

  • The Connection card reads Syncing with your audience name, and Last synced fills in within a few minutes.
  • The Tags table lists a row per group, each reading Syncing.
  • Your audience in Mailchimp shows the UP_ fields under its own audience field settings.
  • Real-time reads On in the connection modal. If it reads Off, click Retry.

Mailchimp integration

Pausing, reconnecting, and what disconnecting takes with it.

Groups as tags

What the Tags table is showing you once the first sync lands.

Turn subscribers into playtesters

Playbook: what to do with the contacts that just arrived.

Segment a campaign with player data

Playbook: put the fields you just switched on to work.