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Userplay syncs with exactly one Mailchimp audience. Contacts and tags both belong to that audience, and no other list in your account is touched. The Audience card on the Mailchimp tab names the one you are on.

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Playbooks

Sync your players with Mailchimp

Pick your first audience as part of the connect flow.

Turn subscribers into playtesters

Everything in that audience becomes a player you can recruit.

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Why one audience

Mailchimp bills per contact and recommends keeping a single audience per account. Splitting your community across several means paying twice for anyone on both, and it leaves you segmenting the same people in two places. Userplay follows that shape. One audience means one set of tags, one set of UP_ fields, and one answer to the question of where a player’s email lives.

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Change the audience

The Audience card takes you back to the step in setup that picks one. Choose a different audience and confirm.
Contacts and tags are facts about the audience they came from, so switching clears them. Your UP_ fields are created fresh on the new audience and your groups relink as tags on the next sync.
Picking the same audience again changes nothing. Only a genuine switch clears anything.

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The roster it fills

Your audience gets a roster of its own in Userplay, listed under Mailchimp on the Groups page and named after the audience. Contacts that arrive from Mailchimp land there. It is managed from your audience, so it is read-only here. You cannot add or remove members on it, and you cannot archive it while the integration exists. Sort those players into a custom group and work with that instead.
Contacts that arrive from Mailchimp become players, and players count against your studio’s limit. When an import reaches that limit it stops and says so, outbound syncing keeps working, and the import resumes from where it stopped once you have room.

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If the audience is deleted in Mailchimp

Deleting an audience in Mailchimp leaves Userplay pointing at something that no longer exists. Syncing stops, and a warning appears beside both the Connection and Audience headings. Pick a replacement audience to resume. Until you do, nothing is pushed and nothing is pulled.

Mailchimp integration

Connecting, pausing, and the way out.

Contact sync

Which way contacts travel between the audience and your directory.

Player groups

The kinds of roster your studio holds, including the imported one.

Adding players

The other paths a person takes into your directory.