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A recurring announcement posts the same message again and again on a schedule you set. Every recurring schedule has an end: you give it a number of sends, and it stops when it reaches that count.

Playbooks

Set up a recurring announcement

Playbook: a weekly devlog that posts itself for a set number of weeks.

Stop a recurring announcement

Playbook: pause and edit, or let a schedule finish.

The schedule

You set the recurrence on the About tab, or when you first create the announcement. A monthly send on a late day shifts to the last day of shorter months, so the 31st still lands in February.

Every schedule ends

A recurring announcement always runs for a fixed Number of sends. There is no open-ended option, and no end date. You give it a count, and it stops when it has posted that many times. When the last send goes out, the announcement moves to the Completed stage. It reads as done and stays read-only. Nothing more posts.

The announcement lifecycle

How draft, published, unpublished, and completed fit together.

What your plan allows

Recurring announcements need Essential or above, and your plan puts two bounds on a schedule: how often it may repeat, and how many times. Essential allows weekly or slower, for up to 12 messages. Starter and Studio allow daily, for up to 52.

Recurring limits by plan

The cadence floor and the message cap on every plan.
A frequency faster than your plan allows appears locked in the picker. You can still save a schedule asking for more messages than your plan permits, but publishing it offers the upgrade instead.
On Free and Indie you can draft a recurring announcement, but you cannot start its schedule. Publishing one there offers the upgrade.

Editing a running schedule

A published announcement is read-only, so you cannot change a schedule while it runs. To adjust the cadence, the message, or the number of sends, unpublish it, make your change, and publish again.

Publish an announcement

Start the schedule and reserve its sends.

Track your announcement messages

Watch each occurrence, retry a failure, skip one.

Stop a recurring announcement

Unpublish to pause and edit, or let it complete.

Plans and limits

Recurring availability, cadence, and send caps by plan.